About Extraordinary Branding Awards
An initiative of Junior Chamber International Queensway, the awards has completed six editions since 2021, connecting enterprises and partners in Hong Kong and the Greater Bay Area through brand recognition, showcases and cross-border exchange.
Extraordinary Branding Awards is a brand recognition and enterprise exchange programme under Junior Chamber International Queensway. Since 2021, it has built an official winner record and brand showcase platform, gradually growing from a single awards event into an annual programme spanning judging, booths, yearbook exposure, exchange visits, media coverage and institutional support.
The six editions have brought together local brands, growing businesses, young entrepreneurs and professional organisations. The 2026 programme included exchanges in Nansha, Sanya, Hangzhou and Hong Kong, culminating in the Awards Ceremony and Brand Expo on 15 August. Interest registration is now open for the seventh edition in 2027.
Five-edition Development
The following summary is organised from past public activities, photos and news records, showing how each edition expanded the programme and partnership settings.
The first Extraordinary Branding Awards established the official awards framework, recognising representative brands and enterprises through winner records, ceremony moments and event highlights. It created the foundation for official records, brand endorsement and enterprise showcase in later editions.
The second edition continued brand recognition and attracted broader participation from SMEs, professional services, retail and local signature brands. The programme began placing stronger emphasis on chamber and supporting institution networks, turning awards into useful materials for business introductions and partnership discussions.
The third edition gradually extended the programme into Greater Bay Area topics through exchange, sharing and event records, helping participating companies understand cross-border markets, business environments and brand landing needs. The focus was connecting brand recognition with practical regional cooperation opportunities.
The fourth edition added more featured events, brand sharing sessions and exchange settings, allowing companies to be seen, introduced and discussed before and after the ceremony. The programme accumulated more photos, videos and news materials for media coverage and future winner content.
The fifth edition carried the theme of innovation, intellectual property and Greater Bay Area cooperation, combining the Nansha kick-off, Hangzhou young entrepreneur exchange, brand expo, awards ceremony and multiple supporting organisations, giving participating companies access to innovation, IP, exhibition and regional resources beyond the awards itself.
2026 Direction
The sixth Extraordinary Branding Awards in 2026 focused on Brand Empowerment, Cross-border Growth and Going Global. The Awards Ceremony and Brand Expo took place at the Hong Kong Productivity Council on 15 August, recognising 15 enterprises and connecting industry resources through showcases and business exchange.
This edition includes Enterprise Group and Startup Group. Enterprise Group is organised by six industry tracks, while Startup Group is reviewed as one broad track without sub-classification. The annual programme includes the completed Nansha opening and innovation visit, Sanya business visit, Hangzhou visit, online judging, the 13-15 August GBA synergy and AI-powered going global activity, and the final awards ceremony, giving winners and shortlisted companies fuller access to showcase, exchange, media and resource matching opportunities.
