Awards & Judging

Awards & Judging

The official handbook defines separate criteria for Enterprise and Startup groups. Enterprise Group has six tracks, while Startup Group is one broad track.

Extraordinary Branding Awards winners and judging guests group photo

Judging Direction

Clear Weighting for Brand Capability and Cross-border Potential

The 2026 handbook separates Enterprise and Startup judging. Mature enterprises present industry depth, brand influence, cross-border capability and social responsibility, while startups present team execution, solution competitiveness and market or go-global potential.

  • Startup Group has no sub-tracks and is reviewed as one broad track
  • Enterprise Group has six tracks, prioritising industry depth before brand and cross-border capability
  • Brand submission materials focus on brand decks, cases, videos, media coverage and supporting evidence
Extraordinary Branding Awards winners and judging guests group photo
Enterprise judging focus: professional depth, brand influence, cross-border capability and social responsibility.

Official Judging Weighting

Enterprise and Startup Judging Criteria

The weighting below is summarised from the 2026 official handbook and helps companies prepare decks, videos and supporting evidence.

Enterprise Group Criteria

  • 50%Professional depth: professional strength, technology or service standard and quality foundation
  • 20%Brand influence: awareness, market voice, recognition and brand aesthetics
  • 20%Cross-border capability: overseas growth, market layout breadth and depth, localisation strategy
  • 10%Social responsibility: ESG practice and social contribution

Startup Group Criteria

  • 20%Team and execution foundation: team fit, execution, social value and long-term concept
  • 35%Solution competitiveness: originality of value proposition, feasibility and completion
  • 45%Market and cross-border potential: target market insight, go-global strategy, growth model and differentiation
Extraordinary Branding Awards winners and judging guests group photo
Extraordinary Branding Awards 2024 stage event group photo

Award Groups

Startup One Broad Track, Enterprise Six Tracks

Startup Group

For companies established for less than five years with innovation model and growth potential. Startup Group is one broad track without industry sub-tracks.

Professional Services

An Enterprise track focused on service network, professional qualifications, case complexity, client system and collaboration depth.

Food & Beverage / Retail

An Enterprise track focused on product supply chain, customer experience, unit economics and replicability.

Biotech / Pharmaceutical

An Enterprise track focused on R&D investment, quality system, certifications, patents and commercialisation capability.

Smart Manufacturing

An Enterprise track focused on technology process, standardisation, quality control, supply chain and production capability.

Commercial Real Estate

An Enterprise track focused on positioning, asset operations, scenario experience, tenant ecosystem and urban value.

Internet Technology

An Enterprise track focused on technical innovation, product maturity, data capability, compliance system and market adoption.

Evaluation Process

From Material Verification to Industry and Comprehensive Review

01

Material Verification

The secretariat verifies company registration information and application materials to ensure a clear judging basis.

02

Industry Expert Review

Experts review professional strength, technical or service standards and quality foundation within the relevant industry.

03

Comprehensive Brand Assessment

The panel assesses brand influence, cross-border expansion capability, innovation performance and social responsibility.

04

Showcase & Recognition

Selected enterprises extend brand visibility through awards, showcase, media and follow-up content.

Judging Panel

Judges & Advisors

Amanda Su

Hong Kong Cyberport Management Company Limited

Amanda Su

Director of GBA Development

Amanda Su is Director of GBA Development at Hong Kong Cyberport Management Company Limited. She supports the connection between Hong Kong innovation and technology enterprises, Greater Bay Area resources, landing policies and service platforms. Her experience adds perspectives on innovation ecosystem development, cross-border collaboration and market entry.

Elly Yip

Hong Kong Productivity Council

Elly Yip

Head of SME One / Head of SME ReachOut

Elly Yip is Head of SME One and Head of SME ReachOut at Hong Kong Productivity Council. She supports SMEs and startups in understanding government funding, technology support, upgrading and transformation, market expansion and going-global resources. Her experience brings strong perspectives on resource matching, operational upgrade and sustainable business growth.

Thomas Man

Alibaba.com Hong Kong

Thomas Man

Hong Kong Regional Manager

Thomas Man is Hong Kong Regional Manager at Alibaba.com Hong Kong. He supports Hong Kong suppliers in reaching overseas markets through business-to-business cross-border e-commerce and helps traditional exporters strengthen competitiveness through digital platforms, AI-enabled trade tools and market insights. His experience brings practical judging perspectives on global buyer demand, brand internationalisation, digital trade and SME expansion.

Zeng Yuyang

China Enterprise Go Global Integrated Service Center

Zeng Yuyang

Assistant to Director

Zeng Yuyang serves as Assistant to Director of the China Enterprise Go Global Integrated Service Center, focusing on enterprise going-global services, cross-border resource matching and Guangdong-Hong Kong-Macao collaboration. His experience in venture investment, enterprise management and youth networks contributes practical perspectives on overseas expansion and market landing.

Senator Daryl Lin

Junior Chamber International Hong Kong, China

Senator Daryl Lin

National President 2026

Senator Daryl Lin is National President 2026 of Junior Chamber International Hong Kong, China. Representing Junior Chamber International Hong Kong, China, he supports youth leadership, business exchange and community development. His role brings perspectives on leadership development, chamber networks, civic responsibility and brand social value.