HKETO in Guangdong
Director Mr Li Bing-wai attended and spoke at the sharing session, and joined Sanya visits and Qiong-Hong Kong enterprise exchange.
Activity Review
Sanya Business Visit Review | Extraordinary Branding Awards 2026 Brand Go-global Field Exchange
From 26 to 29 May 2026, Hong Kong enterprise representatives visited Sanya, Hainan to understand Hainan Free Trade Port, cross-border services and brand go-global opportunities through sharing, enterprise visits and Qiong-Hong Kong exchange.
26-29 May 2026
Sanya, Hainan
Hainan Free Trade Port
Brand Go-global Exchange
Overview
Connecting Hainan Free Trade Port with Hong Kong Brand Expansion
The Sanya Business Visit under the Knowledge Entrepreneur Network was completed in Sanya, Hainan from 26 to 29 May 2026. The programme brought Hong Kong enterprise representatives into city planning, Hong Kong-invested projects, duty-free retail, cross-border e-commerce, logistics and medical tourism settings, with sharing sessions and a Qiong-Hong Kong enterprise dinner for direct exchange with government and industry representatives. It extends the Extraordinary Branding Awards 2026 direction of brand empowerment, cross-border growth and going global.
Date26-29 May 2026
LocationSanya, Hainan
FocusHainan Free Trade Port, Qiong-Hong Kong Cooperation, Brand Expansion
Published2026年6月1日
Official and Industry Representatives
Government-enterprise Exchange Supporting a Cross-border Platform Role
United Front Work Department of Hainan Provincial Committee
Second-level Inspector Mr Zhang Jianwei attended and spoke at the sharing session, exchanging with Hong Kong enterprise representatives.
Sanya United Front Work Department and Overseas Chinese Affairs Office
Deputy Minister and Overseas Chinese Affairs Office Director Mr Du Guoping accompanied the visit to Sanya Planning Exhibition Hall.
Hainan Provincial Department of Commerce
Second-level Inspector Mr Fu Jun joined related enterprise visits and exchanges, helping the delegation understand the industry environment.
Hong Kong Productivity Council
SME ReachOut Principal Consultant Ms Yip Oi-lei joined the programme and shared enterprise support resources.
Visit Timeline
From City Planning and Industry Sites to Qiong-Hong Kong Enterprise Exchange
City Planning and Industry Project Visits
The delegation visited Sanya Planning Exhibition Hall, aviation city, bonded airport zone and logistics park to understand city planning, bonded retail, stock-up models, smart cold-chain and cross-border e-commerce development.
Enterprise Exchange, Duty-free Retail and Sharing Session
The programme included enterprise visits and Hainan Tourism Duty Free Shopping Complex, followed by the sharing session. HKETO in Guangdong also hosted a Qiong-Hong Kong enterprise dinner with Hainan and Sanya representatives and Hong Kong enterprises.
Medical Tourism and Continued Industry Exchange
The delegation continued to related sites including Boao Lecheng International Medical Tourism Pilot Zone, learning about licensed medical services, medical product innovation and medical tourism development for brand go-global and cross-border cooperation.
Cooperation Themes
Six Directions for Understanding Hainan Free Trade Port and Brand Expansion
Duty-free Retail
Understanding retail opportunities after Hainan Free Trade Port island-wide customs closure and room for Hong Kong brands.
Cross-border E-commerce
Observing bonded retail, stock-up and cross-border e-commerce operations for new consumer brand expansion.
Trade Logistics
Learning about smart cold-chain, processing distribution, bonded logistics and supply-chain support capabilities.
Medical Tourism
Understanding Lecheng Pilot Zone development in licensed medical services, medical product imports and international medical exchange.
MICE and Digital Economy
Observing how tourism, MICE, digital economy and brand events can connect through Sanya city positioning.
Marine Industries
Bringing Sanya marine industry, tourism and industry cooperation scenarios into the brand go-global perspective.
Photo Gallery
Sharing Session, Official Remarks, Enterprise Exchange and Site Visits
Extraordinary Branding Awards 2026 Extension
Turning Exchange into Brand Showcase and Go-global Resource Connection
The Sanya business visit gave participating enterprises a concrete view of Mainland government departments, industry platforms and cross-border service settings beyond the awards process, building clearer material and direction for brand showcase, business exchange and go-global cooperation.
