Brand practice library

Create an evidence index before rewriting your brand submission

When the presentation, video and attachments all contain a different version of the story, another rewrite rarely solves the problem. Start with a one-page evidence index. It turns a vague request for stronger material into a set of specific checks.

1. Choose three claims the reader should understand

Write three concrete statements about work completed, a problem addressed or experience gained. Replace broad descriptions such as industry-leading with a statement that can point to an actual example.

Keep one claim on each line. If a sentence combines quality, sales and overseas growth, split it into three entries and find the relevant evidence for each. One photograph should not have to carry several unrelated conclusions.

2. Give each source a short evidence ID

Use IDs such as E01 and E02 to connect a claim with a case-study page, video timecode or original report. Record a readable location while keeping the original in the team's existing folder structure.

For example, a claim about completing a bilingual website might point to an approved public delivery page and its acceptance date. This is an illustration of the method; replace it with work your own team has actually completed.

3. Record the period and version separately

Include the period covered by the evidence, the file's update date and the colleague who checked it. A reporting period and the date a slide was edited answer different questions.

Mark missing source material as unverified. Renaming a file cannot make it verified. Keep earlier versions in their original location, link to the version being used and note why it replaced the previous one.

4. Decide what can be shared

Add a status for public use, named-reviewer use or permission pending. Check customer names, screenshots, contractual material and personal information separately; permission to publish one photograph does not cover every attachment.

If only a summary can be used, record who checked that summary. Keep restricted originals in their controlled location. The index is a map to the evidence, rather than a reason to consolidate confidential documents.

5. Run a five-minute reverse lookup

Ask a colleague who did not write the draft to select three claims and find their sources using only the index. Record missing files, access problems and unclear links between claims and evidence.

Fix those issues before polishing the cover. Hand over a short version note listing the evidence used, open questions and the person who will answer them. Reuse the index when updating the company profile later.

A worksheet you can copy

Copyable evidence-index fields
FieldWhat to recordFinal check
ClaimOne specific, checkable statementDoes this line make one claim?
Evidence ID and locationE01; file location, page or timecodeCan another colleague find it?
Period and versionEvidence period, update date and checkerAre event and editing dates separate?
Sharing statusPublic, named review or permission pendingWere names, images and attachments checked separately?
Status and next stepVerified or unverified; owner and reply dateIs an open question presented as fact?

Before sharing

  • Each selected claim has a source
  • IDs match usable file locations
  • Periods and update dates are separate
  • Sharing permissions have been checked
  • A colleague has completed the reverse lookup

Common questions

Should the index include every file?

Begin with the claims actually used in this document. Other material can remain in its original folders without padding the index.

Is this an official entry checklist?

It is an internal preparation worksheet. Compare it with the requirements published for the relevant edition before submitting anything.

Official reference and year

These guides provide original preparation methods. The 2026 material is a historical reference; formal 2027 requirements depend on the relevant edition's announcements. The worksheets do not replace official rules, eligibility decisions or professional advice.

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